Loop.

The insider guide curated by bands and DJs.

Loop_sixthirty_main

Brand / User Experience / User Interface
My Role: Project Lead

Photography: Matthew Parri-Thomas 

Concept / User Experience / Innovation
My Role: Project Lead

Brand / User Experience / User Interface
My Role: Project Lead

Photography: Matthew Parri-Thomas 

Loop is an insider city guide curated by musicians, bands and DJs. The site gives exclusive recommendations for unique and authentic experiences around the world. The project was a collaboration between Six:Thirty and the multi-talented pop artist Little Boots. We worked together to launch the concept: from branding to user experience.

Quote_module_loop
Mobile_hand_loop_sixthirty

Branding with UX

Loop is a backstage pass to the world. Our goal was to convey a sense of exclusivity through all stages of user experience. 

We started by creating a visual language around music and travel. Bold and adventurous, with a unexpected micro-interactions that create a reflection of a life lived on the road.

First-hand artist quotes in statement typography, torn paper textures and a muted colour palette contributed to the visual framework – somewhere between a gritty dive bar and a five star hotel.

Your backstage pass
to the world. 

Collage_single-colour_1000_Lighter
UI_design_Loop_sixthirty
Wireframes_loop_sixthirty2
Wireframes_loop_sixthirty1

User Interface

The design of the site was where we combined the approach to identity with a responsive layout system. Focused on giving centre stage to artist’s quotes and recommendations, a modular grid allows for a seemingly free-floating layout.

Get on the guestlist: loopguide.co