Rethinking borrowing.

Design from insight to product vision. 

The Challenge:

The Outcome:

3.2 million adults in the UK face excessive interest charges or problem debt as a result of credit. How can we help people to take control of their spending and how they use and repay money? How can we change peoples relationship with borrowing for the better?

A brand and product vision for a credit and financial management platform, empowing people to take control of their finances and make the most of their money. 

Because of the nature of the work, this case study is password protected.

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