Agreena is a Copenhagen-based fintech scaling regenerative agriculture across Europe. As Principal Product Designer I worked across the full product; from new feature development and acquisition flows to audience research that shaped the core value proposition.

Key workstreams included leading design for a new offering for food and beverage companies looking to reduce and inset emissions, and designing Agatha, an AI farming assistant built to align business, user and environmental goals, embedding sustainability trade-offs into the system's core reasoning.

Whilst at Agreena, I elevated design to a strategic function, taking ownership of roadmap planning and creating the conditions for faster, better-informed decisions about what to build.