Primo

Building an award winning smart toys brand

My role

Primo makes toys that introduce kids to the basics of coding. At Six:Thirty studio, we worked closely with the founders from day one to build their brand, secure investment and introduce their Cubetto playset to the world.

Branding

We began our partnership identifying the market opportunity and defining brand positioning. A tactile, friendly brand image was developed to support of Primo’s mission - to make programming tangible for kids. With this direction, we developed an identity system for use across all digital and physical applications, from online to product and packaging.

We art-directed illustrations to create a character and universe for Cubetto – the wooden robot that children learn to program. The result was a friendly introduction to technology that appeals to kids and tech-savvy parents alike.

Impact

The most crowdfunded ed-tech invention in Kickstarter history with $1.59M raised

Gold at Cannes Lions for product design, Best of Best Red Dot Design Award and a D&AD pencil for impact

Exhibited at MoMA in New York and added to the permanent display at the Young V&A, London

Reduced aquisition costs

Non-monetary product features like reduced customer acquisition costs month on month.

Reduced cost to serve

Onboarding reduced from weeks to 3 minutes. Farmers completed data reporting independently freeing up support teams.

Increased addressable market

Reduction in costs through a product led approach massively increased the addressable market, enabling impact at scale.

Get in touch

Primo

Primo

Building an award winning smart toys brand

My role

Primo makes toys that introduce kids to the basics of coding. At Six:Thirty studio, we worked closely with the founders from day one to build their brand, secure investment and introduce their Cubetto playset to the world.

Branding

Impact

The most crowdfunded ed-tech invention in Kickstarter history with $1.59M raised

Gold at Cannes Lions for product design, Best of Best Red Dot Design Award and a D&AD pencil for impact

Exhibited at MoMA in New York and added to the permanent display at the Young V&A, London

Reduced aquisition costs

Non-monetary product features like reduced customer acquisition costs month on month.

Reduced cost to serve

Onboarding reduced from weeks to 3 minutes. Farmers completed data reporting independently freeing up support teams.

Increased addressable market

Reduction in costs through a product led approach massively increased the addressable market, enabling impact at scale.

hello@jamescuddy.co.uk

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hello@jamescuddy.co.uk

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Linkedin