About t
Unread Messages was a design research project exploring the ways in which technology affects how we think, act and behave. Based on primary research with project partner Northstar, I collaborated with a series of international designers to develop products to lead us towards a healthier relationship with technology.
Context
The digitisation of our everyday lives saves us time and brings us closer to the people we love. Yet at the same time, we feel rushed, isolated or enslaved by our devices. The project and resulting exhibition attempted to stimulate discussion amongst designers and the public around the social implications of current and future communication technologies.
Designing for behaviour change
For many, borrowing rather than buying is a new concept. Audience research told us that ease of use was essential for the service to compete with existing options. To bring borrowing to the mainstream, we worked continuously to make the experience effortless.
Making borrowing better
But to make borrowing better, utility alone isn’t enough. Brand principles and product strategy guided the borrower experience from marketing comms, to digital product and spatial design – amplifying the benefits that set borrowing apart from retail.
