My role
Library of Things is on a mission to make borrowing better than buying, for people and the planet. I worked with the team to build a scalable platform for borrowing with a joyful user experience.
The mission
Most household items sit unused for weeks at a time. Meanwhile, electronics are the UK's fastest growing waste type, and city living means less space, less money and more stuff nobody needs to own. Library of Things was built around a simple idea: that borrowing useful things from your community is better than buying them for your pocket, your neighbourhood and the planet.
Designing for behaviour change
For many, borrowing rather than buying is a new concept. Audience research told us that ease of use was essential for the service to compete with existing options. To bring borrowing to the mainstream, we worked continuously to make the experience effortless.
Making borrowing better
But to make borrowing better, utility alone isn’t enough. Brand principles and product strategy guided the borrower experience from marketing comms, to digital product and spatial design – amplifying the benefits that set borrowing apart from retail.
